Saturday, June 21, 2008

Camp Rock Premiere Ratings: Good, but not as good as High School Musical

The ratings for last night's premiere of the Disney Channel Original Movie, Camp Rock were released today, as reported by Variety. The pic averaged 8.9 million viewers, which in cable TV land is great, but in Disney Channel Movie Land, has to be kind of a disappointment, and here's why:

Compare that opening to last year's High School Musical 2 which had nearly double the amount of viewers at 17.2 million. With the onslaught of promotion for Camp Rock that has been happening for the last 6 months in hopes of outdoing High School Musical 2's premiere, I can't help but think there are more than a few people at Disney Channel today who are 2 seconds away from a Tess-like backstage-bawling-in-the-corner breakdown (if you didn't get that reference, you must not have watched Camp Rock but you can still get the idea). The fact that Disney put SO much effort into promoting this movie and the fact that Corbin Bleu's Jump In!, which no one really cared about, premiered with only a LITTLE less viewers at 8.2 million, is not a good thing.
The soundtrack is doing pretty well on iTunes though at the moment, sitting at #2 behind COLDPLAY's masterpiece, Viva la Vida. It'll be interesting to see when sales statistics of that come out in a few weeks how it compares to HSM soundtrack sales. Of course, the soundtrack to the original High School Musical was the best-selling album of 2006 and the sequel's soundtrack was the best-selling album of 2007 with 615,000 copies sold in its first week.

But don't be concerned for the Diz, I think their bank accounts will be just fine.

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