Thursday, February 4, 2010

Taylor Swift's Record Label Says We Shouldn't Judge Her Singing

We all saw it: the excruciating performance by Taylor Swift at last week's Grammy Awards... right before she won album of the year. Now, I'm the first to say that people have their off performances. Even the best of the best sound terrible sometimes for whatever reason. But this wasn't the first time Taylor's sounded bad. It was like the 50th time she's sounded bad live. The only difference was that this performance was SO bad that everyone noticed and it couldn't go overlooked.

Now, the head of Taylor Swift's record label is saying that it isn't about the live performance and basically we shouldn't be judging her... I've bolded all of my favorite parts of the article.

Label chief defends Swift's Grammy performance

Feb 4, 7:07 AM (ET)


NASHVILLE, Tenn. (AP) - The head of Taylor Swift's record label is fired up and ready to defend his superstar from people who are criticizing her Grammy-night performance.

"She is the voice of this generation. She speaks directly to (her fans), and they speak directly back to her," said Big Machine Records CEO Scott Borchetta in a phone interview. "This is not 'American Idol.' This is not a competition of getting up and seeing who can sing the highest note. This is about a true artist and writer and communicator. It's not about that technically perfect performance."

Borchetta first responded to the backlash in The Tennessean. Asked by The Associated Press why he felt the need to defend Swift, he said because the criticism was "just over the top."

"It's that classic thing that critics do of building something up and then wanting to tear it down," he said.

Swift rehearsed her performance and duet with Stevie Nicks two different times at the Staples Center in Los Angeles in front of a crowd of people. Critics were nicer then. Entertainment Weekly wrote of the rehearsal, "The two women's voices complimented each other nicely on the harmonies of 'Rhiannon ...'"

But on Sunday night's Grammy show, Borchetta said Swift had a technical issue that made her worry about her performance. (Attempts to reach The Recording Academy for comment went unanswered.)

"We had a volume problem in the ear. So, she was concerned that she wasn't able to hear everything in the mix," Borchetta said. "That's just part of live TV. ... So you're going to have difficulties on occasion. Unfortunately, on one of the biggest stages, we did have a technical issue. She couldn't hear herself like she had in rehearsal."


Firstly, I have to say that there is NO way that Taylor Swift is "the voice of this generation," and I don't even have to explain that.

Second, I found it interesting that he brought up that this wasn't American Idol, a show on which Swift herself wouldn't make it past the first round. You would think he wouldn't want to bring that up, especially considering the show is on RIGHT NOW and features performers of a much higher caliber (not all, but many of them).

Then came, "It's not about that technically perfect performance." Hmm... I bet the other performers that night (and really any performer in the world) would beg to differ.

And finally, the classic excuse for bad performances, "She couldn't hear herself."

How come this never happens to good singers? It seems so unfortunate that the only in-ear monitor systems that fail are the ones for people who can't really sing well in the first place... (Remember years ago when O-Town bombed at Miss America? It was the sound system's fault then, too.)

Look, I'm not out to get Taylor Swift. I have her CD; it's good. But if you don't want to be judged for your live performing skills, don't perform live.

Welcome to America. We judge people.

UPDATE: Kelly Clarkson responds to Scott Borchetta's knocking American Idol.


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Katie said...

haha yeah she sucked so bad and I was wondering why she even preforms live. It's not fair that she gets all of these awards and she can't even sing half as good as people who really deserve it. Does she sound good on her CD? Yeah she does but I completely agree with can't always be that she can't here herself.

Scott said...
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